{"id":18881,"date":"2019-10-31T11:36:12","date_gmt":"2019-10-31T09:36:12","guid":{"rendered":"http:\/\/crjm.org\/?p=18881"},"modified":"2020-03-13T15:05:54","modified_gmt":"2020-03-13T13:05:54","slug":"bune-practici-si-sfaturi-utile-de-comunicare-pe-retele-sociale-pentru-ong-uri","status":"publish","type":"post","link":"https:\/\/old.crjm.org\/ru\/bune-practici-si-sfaturi-utile-de-comunicare-pe-retele-sociale-pentru-ong-uri\/","title":{"rendered":"Bune practici \u0219i sfaturi utile de comunicare pe re\u021bele sociale pentru ONG-uri"},"content":{"rendered":"<p style=\"text-align: justify;\">Care sunt regulile pe care trebuie s\u0103 le respecte organiza\u021biile neguvernamentale (ONG-urile) atunci c\u00e2nd comunic\u0103 pe re\u021bele sociale? Ce formul\u0103 de comunicare trebuie s\u0103 adopte non-profitul \u00een acest \u201ezgomot virtual\u201d?\u00a0<\/p>\n<p style=\"text-align: justify;\">O serie de r\u0103spunsuri la aceste \u00eentreb\u0103ri \u0219i sfaturi utile sunt oferite \u00een <a href=\"http:\/\/old2.old.crjm.org\/wp-content\/uploads\/2019\/10\/CRJM-ghid-retele-sociale-pentru-ONG-uri.pdf\"><strong>\u201eGhidul de utilizare a re\u021belelor sociale pentru ONG-uri\u201d<\/strong><\/a> elaborat de Centrul de Resurse Juridice din Moldova.<\/p>\n<p style=\"text-align: justify;\">Cunoscute \u0219i prin termenul de social media, re\u021belele sociale adun\u0103 la un loc un public mare \u0219i divers, oferind ONG-urilor ocazia de a-\u0219i proba valoarea lor social\u0103. Necesitatea prezen\u021bei non-profitului pe aceste platforme este indiscutabil\u0103 datorit\u0103 avantajelor v\u0103dite: audien\u021b\u0103 mare, costuri reduse de promovare, vizibilitate \u0219i recunoa\u0219tere pentru organiza\u021bie, informarea, educarea \u0219i implicarea publicului \u00een cauzele sociale etc. Re\u021belele sociale sunt c\u0103i gratuite de comunicare \u0219i instrumente puternice de sensibilizare a publicului atunci c\u00e2nd vine vorba despre o cauza social\u0103 sau un eveniment umanitar.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/old2.old.crjm.org\/wp-content\/uploads\/2019\/10\/CRJM-ghid-retele-sociale-pentru-ONG-uri.pdf\">\u201eGhidul de utilizare a re\u021belelor sociale pentru ONG-uri\u201d<\/a> explic\u0103 pa\u0219ii de urmat \u00een crearea unei strategii eficiente de comunicare pe re\u021belele sociale \u0219i specificul platformelor sociale (Facebook, Ok.ru, Instagram, Youtube \u0219.a.) necesare a fi luate \u00een calcul. \u00cen acela\u0219i timp, sunt prezentate puncte de reper pentru comunicarea digital\u0103 \u0219i norme de conduit\u0103 care vor spori num\u0103rul urm\u0103ritorilor \u00een online \u0219i vor servi drept exemple de bune practici pentru al\u021bi actori ai societ\u0103\u021bii care promoveaz\u0103 bun\u0103starea social\u0103.<\/p>\n<p style=\"text-align: justify;\">Nu \u00eencape \u00eendoial\u0103 c\u0103 social media este un spa\u021biu prielnic pentru ONG-uri \u00een care ele \u00ee\u0219i pot spori recunoa\u0219terea, pot informa \u0219i educa publicul. \u00cens\u0103 re\u021belele sociale cer munc\u0103 \u0219i dedica\u021bie, cu at\u00e2t mai mult cu c\u00e2t o strategie social media durabil\u0103 este un obiectiv pe termen lung, cu rezultate care nu apar instant.<\/p>\n<p style=\"text-align: justify;\"><strong>Descarc\u0103 publica\u021bia \u00een limba rom\u00e2n\u0103 aici: <a href=\"http:\/\/old2.old.crjm.org\/wp-content\/uploads\/2019\/10\/CRJM-ghid-retele-sociale-pentru-ONG-uri.pdf\">Ghid de utilizare a re\u021belelor sociale pentru ONG-uri<\/a><\/strong><\/p>\n<p><strong>Descarc\u0103 publica\u021bia \u00een limba rus\u0103 aici:\u00a0<a href=\"https:\/\/old2.old.crjm.org\/wp-content\/uploads\/2019\/10\/CRJM-ghid-retele-sociale-rus.pdf\">\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044e \u0441\u043e\u0446\u0441\u0435\u0442\u0435\u0439 \u0434\u043b\u044f \u041d\u041f\u041e<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\"><em>Aceast\u0103 publica\u021bie este posibil\u0103 datorit\u0103\u00a0 ajutorului generos al poporului american, oferit prin intermediul Agen\u021biei SUA pentru Dezvoltare Interna\u021bional\u0103 (USAID). Opiniile exprimate apar\u021bin autorilor \u015fi nu reflect\u0103 \u00een mod necesar pozi\u021bia USAID sau a Guvernului SUA.<\/em><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/eHy0GKKa5h0KS0\" width=\"479\" height=\"511\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/NicoletaCojuhari\/ghid-de-utilizare-a-reelelor-sociale-pentru-onguri-puncte-de-reper-i-recomandri-practice\" title=\"Ghid de utilizare a re\u021belelor sociale pentru ONG-uri (puncte de reper \u0219i recomand\u0103ri practice)\" target=\"_blank\">Ghid de utilizare a re\u021belelor sociale pentru ONG-uri (puncte de reper \u0219i recomand\u0103ri practice)<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/NicoletaCojuhari\" target=\"_blank\">Legal Resources Centre from Moldova\/Centrul de Resurse Juridice din Moldova<\/a><\/strong> <\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Care sunt regulile pe care trebuie s\u0103 le respecte organiza\u021biile neguvernamentale (ONG-urile) atunci c\u00e2nd comunic\u0103 pe re\u021bele sociale? Ce formul\u0103 de comunicare trebuie s\u0103 adopte non-profitul \u00een acest \u201ezgomot virtual\u201d?\u00a0 O serie de r\u0103spunsuri la aceste \u00eentreb\u0103ri \u0219i sfaturi utile sunt oferite \u00een \u201eGhidul de utilizare a re\u021belelor sociale pentru ONG-uri\u201d elaborat de Centrul de [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":18903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/old.crjm.org\/ru\/wp-json\/wp\/v2\/posts\/18881"}],"collection":[{"href":"https:\/\/old.crjm.org\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.crjm.org\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.crjm.org\/ru\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/old.crjm.org\/ru\/wp-json\/wp\/v2\/comments?post=18881"}],"version-history":[{"count":6,"href":"https:\/\/old.crjm.org\/ru\/wp-json\/wp\/v2\/posts\/18881\/revisions"}],"predecessor-version":[{"id":20143,"href":"https:\/\/old.crjm.org\/ru\/wp-json\/wp\/v2\/posts\/18881\/revisions\/20143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.crjm.org\/ru\/wp-json\/wp\/v2\/media\/18903"}],"wp:attachment":[{"href":"https:\/\/old.crjm.org\/ru\/wp-json\/wp\/v2\/media?parent=18881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.crjm.org\/ru\/wp-json\/wp\/v2\/categories?post=18881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.crjm.org\/ru\/wp-json\/wp\/v2\/tags?post=18881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}